The advertisements used enhance the look Matchbook gives off and further drives the mission. Matchbook’s advertisements do more for the magazine than fill pages and serve as a marketing tool. Sales have increased and advertising has done well enough, that Matchbook recently hired an advertising salesperson to join the team. Matchbook has not come forward to release how the magazine is doing as far as ad sales revenue, but the company is doing well enough to cover almost all costs. One of the great features of the advertisements, for both the reader and the company, is that the ad pages allow for direct point-to-purchase technology all tracked by click-through features. Matchbook offers ad space and rates at a low price point encouraging companies to come and work with the ever-growing online magazine brand. Some of the ads seen in recent issues includes Target, Elizabeth McKay, Biscuit Bedding and products by Nate Berkus. Matchbook seeks partners with companies whose ads will flow seamlessly between the editorial content featured. The advertising content featured in Matchbook Magazine ranges from fashion to interiors and possess a style and language the readers can relate to and look into for inspiration. Still early on in its launch, it will be exciting to watch Matchbook grow and expand not only online but potentially in print as well. Matchbook has a feel good feel that brings readers which has led to the magazines success. Building a place for readers to indulge in and serve as the ultimate field guide to a charmed life has allowed Matchbook to establish an aesthetic, audience and style to fit a particular niche. Much of this has come together and is followed out by adhering to the Matchbook mission. The photography is pure, the colors are vibrant and the editorial content is enticing and fun.
Matchbook has built such a creative magazine brand that serves fashion, interiors and beauty in a feel good way. The magazine offers the flip through feature to still give readers the physical feel of viewing the magazine. Many of the other online magazine publications lack something, whether it be a visual appeal, editorial strength or the feeling of engagement, it does not compare to what Matchbook offers. Matchbook is one of the most creative online magazines for readers to view from what I have noticed.
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