The company has an in-house design team and has had over 40 designer and brand partnerships, including Oscar de la Renta and Rifle Paper Co., among others. Hirschfeld said the company has utilized consumer data to identify themes, color schemes and the types of events that people are celebrating. territories. So far, Hirschfeld said Party Shop is seeing a “high” average order value, with some customers spending over $1,000 on orders.
The company also delivers to locations within the U.S. The prices of the products can vary, but a party kit fit for eight guests can run from $78.50 to $174.25.
#PAPERLESS POSTS CHRISTMAS FULL#
“The digital product drives towards people having more meaningful gatherings.”įrom tableware and decorations to costumes and full party kits, Party Shop offers products from brands like Meri Meri, Caspari and Atelier Saucier. “We’ve always been a digital company, but our focus is helping people get together in the real world,” Hirschfeld said. The company’s revenue, most of which comes from selling its online invitations, is up 50% this year from 2019. It has seen an influx of events planned on its platform even compared to pre-pandemic levels. Paperless Post boasts a total of over 175 million invitation senders and receivers since its founding in 2009 and has received over $50 million in funding to date. And it joins other digital invitation businesses trying to grow revenue via commerce. Paperless Post users have hosted about 19 million events since inception. By introducing Party Shop, the company hopes to facilitate the next step of the party planning process, especially now as in-person events make a comeback. Paperless Post said it wanted to win a larger share of the party market after learning how its customers spend an estimated $5 billion on events each year. “The invitation is the beginning of a planning process that kind of leads up to the event where people really are excited and shopping.” Thank you to Paperless Post for sponsoring this post.“After the invitation gets sent, it kicks off a whole period of planning,” said James Hirschfeld, CEO and co-founder of Paperless Post. I hope each of you are enjoying the magic of the season, and may we all strive to be a bit more sustainable in 2020! We received many well wishes in return which was a nice surprise. One additional feature I liked about emailing holiday cards is that Paperless Post gives the option for the recipient(s) to respond directly to you once they receive the card. Time is of the essence when you have a toddler running around! Paperless Post’s interface makes it easy and efficient to create a customized card in minutes. We did quite a bit of traveling this year, so I decided to pick a card that could highlight several of my favorite pictures we took. I found it tough to pick just one holiday card. What I love about Paperless Post is that they offer an array of options to fit your style. This, however, was the first time I’ve used their service for holiday cards. I’ve used Paperless Post over the years, including baby shower invites and birthday invitations. I was excited when Paperless Post reached out to ask if I’d be willing to use their paperless holiday cards this year. It’s a way to say Merry Christmas, Happy Hanukkah, or Happy New Year! My personal favorite are the cards which share a recent family photo.Īnd while I love sending and receiving these cards, I’m also aware of the environmental impact it has. Holiday cards are aplenty this time of year, and the sentiment behind them is a wonderful thing.
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